Compagnie du Ponant
BRINGING THE PONANT CRUISE COMPANY TO PROMINENCE THROUGH SOCIAL MEDIA
PONANT offers luxury cruises with a French touch. As the only French cruise ship operator, it embodies a new way of traveling by sea, aboard its 189 ships with a refined and intimate atmosphere.
Since February 2020, We Like Travel has been accompanying PONANT on Instagram. For inspirational communication, in line with the cruise company’s DNA, we have built an editorial line where the exception of detail and the precision of the moment are honored.
In July 2020, PONANT also entrusted our agency with its communication on all its French and English social networks (LinkedIn, Twitter, and Facebook), in partnership with its teams. Our consultants have imagined a multichannel social strategy to meet the cruise company’s major objectives:
- Reflect the French luxury brand image of PONANT through the definition of its editorial positioning and its social artistic direction.
- Raise brand awareness with effective and consistent animation of all its social networks, based on creative content around its pillars (destinations, ships, CSR commitments…)
- Optimize cruise bookings through effective media campaigns
Discover the full PONANT Instagram feed here :
Thanks to its renewed trust, we now accompany PONANT on all its social communication. Our understanding of its challenges combined with our digital expertise has allowed us to generate rapid and concrete results. We have thus affirmed the French luxury image of the cruise company which now has its rightful place to express itself on social networks, to a high-quality audience :
10.6%
Engagement rate on Instagram in 2020
+7
Engagement rate on Facebook in 2020
+10%
Followers on Instagram in 2021