Ponant Cruises
LAUNCH OF COMMANDANT CHARCOT ON SOCIAL MEDIA
PONANT offers luxury cruises with a French touch. As the only French cruise ship operator, it embodies a new way of traveling by sea, aboard its ships with a refined and intimate atmosphere. In 2021, the company launched its new polar exploration ship, the hybrid electric and liquefied natural gas-powered Le Commandant Charcot. Since 2019, PONANT has trusted our agency to implement its digital communication strategy. Naturally, the company renewed its trust in us to launch its latest addition on social media.
To develop the Commandant Charcot’s visibility while affirming its image and differentiating its positioning from other ships in the fleet, We Like Travel deployed a wide range of its expertise to the PONANT teams :
- Consultation and definition of a comprehensive social media strategy, from editorial guidelines to artistic direction,
- Management of the ship’s Facebook and Instagram accounts in French and English,
- Production of exceptional content (images, videos, but also audio podcasts…),
- Deployment of large-scale publicity campaigns targeting international audiences.
By trusting us once again, PONANT was able to achieve rapid results, thanks to our understanding of digital challenges and its environment. In just 2 months, we developed a community of over 30,000 potential explorers who closely follow the polar adventures of the Commandant Charcot on social media.
