# Studies and barometer

Market data

  • 1h46mn

    UK Internet users spend 1h46mn on Social media, per day

  • 42%

    of social media users are influenced by travel pictures

  • 49%

    of UK smartphone owners used their mobile device to plan trips

  • 38

    million Facebook monthly active users people in the UK

  • 20

    million Instagram monthly active users in the UK

  • 43

    million UK residents are active social media users

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