# Studies and barometer

Market data

  • 44 million

    of UK monthly active users
    on Facebook

  • 17 million

    of UK monthly active users
    on Twitter

  • 23 million

    of UK monthly active users
    on Instagram

  • 15 million

    of UK Facebook users are interested in Tourism

  • 1/5

    Facebook DMO post
    is a video

  • 0.8%

    of average engagement rate
    on Facebook