# Studies and barometer

Market data

  • 44 million

    of UK monthly active users
    on Facebook

  • 2/3

    of the UK use social media
    every day

  • 15 million

    of UK Facebook users are interested in Tourism

  • 1h46mn

    UK Internet users spend 1h46mn on Social media,
    per day

  • 49%

    of UK smartphone owners
    used their mobile device to plan trips

  • 0.8%

    of average engagement rate
    on Facebook