# Studies and barometer

Market data

  • 44 million

    of UK monthly active users
    on Facebook

  • 17 million

    of UK monthly active users
    on Twitter

  • 2/3

    of the UK use social media
    every day

  • 42%

    of social media users
    are influenced by travel pictures

  • 49%

    of UK smartphone owners
    used their mobile device to plan trips

  • 0.8%

    of average engagement rate
    on Facebook