# Studies and barometer

Market data

  • 17 million

    of UK monthly active users
    on Twitter

  • 2/3

    of the UK use social media
    every day

  • 15 million

    of UK Facebook users are interested in Tourism

  • 1/5

    Facebook DMO post
    is a video

  • 42%

    of social media users
    are influenced by travel pictures

  • 49%

    of UK smartphone owners
    used their mobile device to plan trips