# Studies and barometer

Market data

  • 23 million

    of UK monthly active users
    on Instagram

  • 1/5

    Facebook DMO post
    is a video

  • 1h46mn

    UK Internet users spend 1h46mn on Social media,
    per day

  • 42%

    of social media users
    are influenced by travel pictures

  • 49%

    of UK smartphone owners
    used their mobile device to plan trips

  • 0.8%

    of average engagement rate
    on Facebook