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23 million people use Instagram each month in the UK (Q3 2018). The social network is growing quickly (+3M users between 2017 and 2018). For travel destinations, it is a...
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On Facebook, a destination can communicate thought different formats : status, photos, links, videos. We analyse 16,200 Facebook posts from 68 foreign destinations in the UK for...
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Facebook engagement rate is a key performance indicator. It is useful to know if the community appreciate content and to maximise the effectiveness of social media strategies....
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