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The state of Social Media in the UK – Social Media influence on travel bookings (2/7)

23 November 2018
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Social Media is a great channel to inspire all generations for their next holidays. More and more, Facebook, Instagram and the other social networks influence travel booking. In the UK, a recent study by Expedia Group shows in detail this influence in the traveller’s journey.

 

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Young generation uses social networks more than the boomers and there is an impact on travel. Facebook & Instagram are the most powerful and influential social networks for Gen Z in their trip booking process (50% and 40% respectively).

 

Instagram is a game changer for travel influence: 46% of Gen Z and 29% of Millenials say they find inspiration on Instagram when booking a trip.

 

In contrast, 82% of Boomers and 61% of Gen X say that social media does not influence them.

 

Twitter, Pinterest and Snapchat have a lesser influence. 20% of Gen Z says that these social networks influence them. In opposite, Gen X and boomers are not.

 

Social Media becomes very useful, not only to inspire, but also to sell travel products and destinations.

 

 

–> Download infographics <–

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